About Me

Victoria Cheng

I am a third-year Ph.D. student in the Department of International Business at National Taiwan University (NTU). My research focuses on technological legitimacy, technology management, and innovation and entrepreneurship, examining how emerging technologies gain acceptance, credibility, and scale within institutional, market, and organizational environments.

Trained across finance, strategy, international business, and Chinese literature, I bring an interdisciplinary perspective that integrates analytical rigor with attention to narratives and meaning. This background allows me to study technological phenomena not only as strategic or economic outcomes, but also as socially embedded processes shaped by discourse, signaling, and institutional context.

Since 2023, I have served as a Doctoral Research Assistant at NTU, contributing to projects on emerging technologies, firm strategy, and nonmarket environments. My research experience includes qualitative coding, quantitative and archival data analysis, case development, and academic writing.

In parallel, I have worked as a Teaching Assistant for MBA and EMBA courses in strategic management and global brand management, strengthening my ability to communicate complex ideas and connect theory with managerial practice.

My academic training has been supported by competitive fellowships and scholarships, including the MOE Ph.D. Scholarship (2024–2025), the NTU Chin Hsueh Scholarship, and the Rotary Academic Scholarship.

Beyond academia, I engage in iOS application design, independently developing consumer-facing applications that translate research insights into practical tools. I position myself as a researcher who bridges theory and application, moving between academic inquiry and real-world implementation.

Education

  • National Taiwan University (NTU) – Doctor of Philosophy (Ph.D.), International Business
    Sep 2023 – Present | GPA 4.1 / 4.3
    Areas of focus: Strategy Management
    Teaching Assistant:
    • MBA Management and Business Model of Taiwanese Enterprises (2023.9–2023.12)
    • EMBA Strategic Management (2024.1–2024.6)
    • MBA Global Brand Management (2024.2–2024.6)
    Scholarships:
    MOE Ph.D. Scholarship (2024–2025)
    NTU Chin Hsueh Scholarship (2023–2024)
    Rotary Academic Scholarship (2023–2024)
    Clubs: NTU ibank (OIC), NTU Diving Club, NTU iOS Club
  • Fu Jen Catholic University – Master of Business Administration (MBA), Financial Management
    Sep 2020 – Jun 2022 | GPA 3.98 / 4.0 (Average: 90.8 / 100)
    Areas of focus: Financial Management; 65 credits across 4 semesters
    Teaching Assistant:
    • Strategic Management (2020.9–2021.1)
    • Financial Management (2021.9–2022.6)
    • Investment (2022.2–2022.6)
    Scholarships: Presidential Award; Rotary Scholarship 2021–2022
    Club: TMBA
  • Tamkang University – Bachelor of Business Administration (BBA), International Business
    Sep 2017 – Jun 2019
    Minor: International Business
    Credits: 170 credits across 8 semesters
  • Tamkang University – Bachelor of Arts (BA), Chinese Literature
    Sep 2015 – Jun 2019
    Clubs: TKG Guitar Club, TKU NTP Club
    Major: Chinese Literature

Enterprise Work Experience

National Taiwan University (Taiwan)

Doctoral Research Assistant (Part-time)

Sep 2023 – Present | Taipei City, Taiwan (R.O.C.) | Hybrid

  • Assist research on technological legitimacy, nonmarket strategy, and innovation in emerging technologies.
  • Conduct qualitative coding, survey design, case research, and quantitative analysis.
  • Support course development for MBA and EMBA strategic management and technology-related programs.

SoftwareONE (Switzerland)

Data Analytics Associate

Mar 2023 – May 2023 | Xinyi Dist., Taipei City, Taiwan (R.O.C.) | Full-time

  • Analyzed large-scale business data using SQL to identify revenue patterns and operational inefficiencies.
  • Built Power BI dashboards to support strategic decision-making and performance monitoring across global teams.
  • Translated data insights into actionable business recommendations, improving reporting accuracy and operational visibility.
  • Collaborated with cross-functional teams to align data outputs with business and client needs.

Edenred (France)

Financial Billing & Credit Collection

Sep 2022 – Dec 2022 | Xinyi Dist., Taipei City, Taiwan (R.O.C.) | Full-time

  • Managed invoicing and payment processes while analyzing cash flow patterns and credit risk exposure.
  • Developed process improvements and reporting frameworks to enhance financial transparency and efficiency.
  • Created dashboards and SOPs to support financial decision-making and cross-department coordination.
  • Acted as a liaison between internal teams and clients to ensure accurate financial communication.

NETGEAR (USA)

Regulatory Compliance Analyst (Intern)

Sep 2021 – Mar 2022 | 6 M | Neihu Dist., Taipei City, Taiwan (R.O.C.)

  • Conducted in-depth analysis of EU regulatory frameworks and their implications for product and business strategy.
  • Automated compliance reporting processes using VBA, improving efficiency and reducing manual errors.
  • Evaluated regulatory risks and ensured alignment with international standards.
  • Supported internal knowledge transfer through technical documentation and training materials.

Air Liquide (France)

Business Transformation Data Analyst (Intern)

Jul 2021 – Aug 2021 | Neihu Dist., Taipei City, Taiwan (R.O.C.) | Via ALFE 2021 International Summer Internship Program

  • Developed data-driven dashboards to support business transformation and operational optimization.
  • Identified performance trends and provided insights for strategic decision-making.
  • Assisted in cross-functional projects integrating data analysis with business execution.
  • Supported internal initiatives including event coordination and content production.

Publications

Letter of Acceptance
  • [1] Yung-Wen Cheng & Meng-Hsien Yeh (2024, June). Exploring Mainstream Paths to New Technology Deployment: Technological, Market, and Network Perspectives. Presented at the Academy of Asian Management (AAOM), Miri, Malaysia.
  • [2] Yung-Wen Cheng & Chao-Ya Wan (2026). Signal or Noise? Maturity-Adjusted Technical Disclosure and Multi-Stage Startup Funding Decisions. Accepted for Competitive Presentation at the Academy of International Business (AIB) 2026 Annual Meeting, Manchester, United Kingdom.
  • [3] Yung-Wen Cheng & Meng-Hsien Yeh (2026). Legitimacy-First Innovation: How Emerging Technology Firms Construct Mainstream Pathways under Institutional Ambiguity. Accepted for Interactive Presentation at the Academy of International Business (AIB) 2026 Annual Meeting, Manchester, United Kingdom.

Extra Activities

Beyond academic research and enterprise experience, I actively explore product development and app design. These side projects reflect my identity as a cross-disciplinary creator, combining strategic thinking, UX design, and hands-on SwiftUI implementation.

More app development projects and brief introductions are available on my dedicated app portfolio page.

More App Projects & Introductions
AI Time Management App Icon

AI Time Management

iOS App · 2025 · Solo-designed and developed

A productivity application that integrates AI-powered task generation, smart scheduling, and habit-building logic to help users organize their day more efficiently. The app showcases my ability to translate behavioral insights and AI capabilities into an intuitive interface that supports real-world time management.

It illustrates my cross-domain strengths in human–computer interaction, behavioral design, and applied AI integration.

View on App Store
Easy Lucky Draw App Icon

Easy Lucky Draw

iOS App · 2025 · Solo-designed and developed

A lightweight and intuitive random draw application designed for events, classrooms, and team activities. With clean visual design and real-time animation effects, the app allows organizers to run lucky draws quickly and transparently.

This project highlights my design thinking, SwiftUI implementation skills, and ability to ship functional consumer apps independently, bridging creativity, technology, and user engagement.

View on App Store
Compound Interest Calculator App Icon

Compound Interest Calculator

iOS App · 2025 · Solo-designed and developed

An advanced financial utility designed to simplify compound interest calculations for investment growth tracking. The app empowers users to compare "nominal returns" and "real returns," enabling evidence-based financial decision-making tailored for new investors, working professionals, and personal finance planners.

This project demonstrates my financial domain expertise, ability to translate complex calculations into intuitive interfaces, and commitment to democratizing financial literacy, making sophisticated financial tools accessible within seconds.

View on App Store

CV

You may download my full academic CV here:

Download CV (PDF)